Featured Photographer of May 2011:
Hoelck, born in Santa Monica, California in 1968, is an American
contemporary photographer and director. In his early teens, Hoelck
made his way to New York City where he began directing music videos
during the emergence of rap music.
Hoelck self-published his first book of photographs and short stories, "Tar," in 2002 in reflection of years of drug addiction. This book was the manifestation of his departure from the drug world as Hoelck trained himself in the art of still photography, mastering lighting techniques and portraiture. He gained momentum as a photographer after friend Vincent Gallo chose him to shoot the cover of Flux magazine over the late Richard Avedon. He has since shot for major editorial, fashion and advertising clients. His subjects include celebrities, musicians, socialites, athletes, and artists. In 2010, he made his feature film directorial debut with "Mercy", winning Best Director and Best Film in the Savannah Film festival.
Hoelck currently lives and works between Los Angeles and New York City and continues to shoot for clients all over the world as well as expand upon his body of fine art. He recently held a book signing and exhibition of Polaroids at LEADAPRON: 8445 Melrose Pl. Los Angeles, CA 90069 for his newest book entitled, "Polaroid Hotel," which is showing from April 28th - May 20th. Hoelck is working on his next coffee table book of photographs and short stories and is casting FEMALE models ages 18-30. You DO NOT need to be a professional model to pose. Please send an e-mail to PBHCASTING@GMAIL.COM with "CASTING" in the subject. Include your contact information: name, phone number, and a few photos.